Strategy
34 termsB
Base RateThe foundational nightly price for a vacation rental before any fees, taxes, or dynamic pricing adjustments are applied.Business LicenseA business license is a government-issued permit authorizing an operator to conduct short-term rental activities as a commercial business in a specific jurisdiction.
D
E
G
Google Vacation Rental AdsGoogle Vacation Rental Ads are property listings that appear directly in Google Search and Google Maps results, allowing vacation rentals to reach travelers outside of OTA platforms.Guest PersonaA profile representing a specific traveler segment that a vacation rental targets, based on demographics, preferences, and booking behavior.
H
Holiday PricingPremium nightly rates applied during holidays and high-demand periods to maximize revenue from predictable surges in travel demand.Host PermitA host permit (or STR permit) is a property-specific authorization required by many cities for operators to legally rent a home on a short-term basis.
L
Length-of-Stay DiscountA reduced nightly rate offered to guests who book longer stays, such as weekly or monthly reservations.Listing OptimizationThe process of improving a vacation rental listing's content, photos, and settings to increase visibility and bookings.Listing SEOListing SEO is the practice of optimizing a vacation rental's title, description, amenities, and photos to rank higher in booking platform and search engine results.Lodging TaxLodging tax (also called transient occupancy tax) is a government-imposed tax on short-term rental stays that hosts are required to collect from guests and remit to authorities.
O
P
Peak SeasonThe time of year with the highest travel demand, when vacation rental rates and occupancy are at their maximum.Pet-Friendly HostingPet-friendly hosting means explicitly welcoming guests traveling with pets and adapting a vacation rental's policies, amenities, and pricing to accommodate animals.Price OptimizationPrice optimization is the strategic process of setting vacation rental rates to maximize revenue by balancing occupancy, nightly rate, and booking lead time.Promotional RateA temporary discounted nightly price used to stimulate bookings during a specific period or for a targeted purpose.
R
Rate ParityA policy or contractual requirement that vacation rental pricing remains consistent across all booking platforms.Rate PlanA named pricing configuration that defines nightly rates, minimum stays, and fees for specific time periods or conditions.Rate ShoppingThe practice of monitoring competitor pricing to inform rate decisions and maintain competitive positioning in a market.Repeat GuestA traveler who books the same property or with the same host or management company more than once.Revenue ManagementThe strategic use of analytics and pricing to maximize rental income from available inventory.Review ManagementReview management is the systematic process of monitoring, responding to, and leveraging guest reviews to protect a vacation rental's reputation and improve booking conversion.
S
Seasonal PricingA pricing strategy that adjusts nightly rates based on predictable demand patterns throughout the year.Shoulder SeasonThe transition period between peak and off-season when demand and pricing are moderate.Smart PricingSmart pricing is automated rate-setting technology that adjusts vacation rental nightly rates in real time based on demand signals, market data, and booking patterns.Social ProofSocial proof in vacation rentals refers to evidence from past guests — reviews, ratings, photos, and endorsements — that builds trust and confidence in prospective bookers.
U
Browse by Category
