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MetricsLast updated: February 12, 2026

Average Daily Rate (ADR)

Also known as:average daily rate

Average Daily Rate (ADR) is a key performance metric in the vacation rental industry that measures the average rental income earned per occupied night. It is calculated by dividing total rental revenue by the number of nights sold. ADR helps property managers evaluate pricing performance and compare their rates against competitors. When used alongside occupancy rate and RevPAR, ADR provides a comprehensive view of revenue performance.

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Why this matters for property managers

It is a central lever of revenue: small changes compound across every occupied night and signal how well pricing matches demand. Rising occupancy at a falling ADR can mask weak profitability, which is why it is read alongside occupancy and RevPAR. Benchmarking it against comparable properties reveals whether rates are leaving money on the table.

Frequently Asked Questions

How do you calculate ADR?

ADR is calculated by dividing total rental revenue by the number of occupied (sold) nights. For example, if you earned $5,000 from 20 booked nights, your ADR is $250.

What is ADR and why is it important for property managers?

ADR (Average Daily Rate) measures the average revenue earned per booked night at a vacation rental property. It is one of the most important KPIs in property management because it directly reflects your pricing performance and helps you benchmark against competitors in your market.

How can I increase ADR for my vacation rental?

To increase ADR, focus on listing optimization with professional photos and compelling descriptions, add high-value amenities like hot tubs or game rooms, use dynamic pricing tools to capture peak demand, and build a strong review profile. Property management platforms such as Hostaway offer built-in analytics to track ADR trends and identify pricing opportunities.

What is the difference between ADR and RevPAR in vacation rentals?

ADR and RevPAR are complementary but measure different things. ADR only considers nights that were actually booked, while RevPAR accounts for all available nights including unbooked ones. A property can have a high ADR but low RevPAR if occupancy is poor, which is why tracking both metrics together gives the most accurate picture of revenue performance.

Related Terms

Comp SetDynamic PricingGross Booking Value (GBV)Gross Rental IncomeHostaway AnalyticsLength of Stay (LOS)Nightly RateNOI (Net Operating Income)Occupancy RateRevenue ManagementRevPAN (Revenue Per Available Night)RevPAR (Revenue Per Available Room)
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