Gross Booking Value (GBV) is a top-line metric representing the total monetary value of all bookings processed over a given period, before deducting OTA commissions, payment processing fees, cleaning costs, or any other expenses. GBV includes the nightly rate, cleaning fees, guest fees, and taxes collected. It is a useful measure of total business volume and growth trajectory, but does not reflect actual profitability. Property managers should track GBV alongside net revenue and operating expenses to get a complete financial picture. Comparing GBV across time periods helps identify growth trends and seasonality patterns across a portfolio.
Why this matters for property managers
As a top-line figure it signals scale and momentum, which is why it anchors growth targets and investor updates. The risk is treating it as earnings: commissions, refunds, and operating costs can turn an impressive total into a slim margin. Tracked alongside net figures, it shows whether rising volume is genuinely building the business or just inflating the headline.
Frequently Asked Questions
How do you calculate gross booking value for vacation rentals?
What is the difference between gross booking value and net revenue?
Why is gross booking value an important metric for property managers?
How can I increase gross booking value for my vacation rental portfolio?
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