AI Insights from Top-Performing Hosts: The Ultimate Vrbo Optimization Guide

TL;DR

Top Vrbo performers win by combining clear positioning and guest-friendly policies with strong listing quality and smart operations: specify location type, offer flexible/moderate cancellation, list 40+ amenities, enable Instant Booking, use 30+ pro photos, highlight local experiences, apply dynamic pricing with promotions, and actively generate reviews — ideally powered by Hostaway’s automation, pricing, and channel tools.

The Ultimate Vrbo Optimization Guide Introduction

Why do some vacation rentals consistently attract more guests and generate higher revenue on Vrbo? The answer lies in a combination of smart strategy, data-driven insights, and the right technology.

For 10 years, Hostaway has partnered with thousands of successful property managers. In that time, we've learned a great deal from our customers about what truly drives growth and success in the vacation rental industry.

Recently, we put AI to work, analyzing our top-performing clients on Vrbo (API integrated) to uncover the secrets behind their success and strategies that consistently deliver results. Here’s what we found:

1. Make Your Location Shine

Travelers often search for specific experiences, whether it’s a beachfront escape, a mountain retreat, or a city-center adventure. Top-performing hosts always specify a clear location type in their listings, making them more visible in filtered searches and connecting with guests looking for exactly what they offer.

2. Flexibility Wins Bookings

90% of leading Vrbo hosts offer flexible or moderate cancellation policies. Today’s travelers value flexibility, and listings with guest-friendly cancellation terms consistently outperform those with stricter policies. By reducing booking friction, you’ll appeal to a wider audience and increase your chances of securing reservations

3. Amenities Matter — A Lot

Amenities are one of the first things guests filter for when searching on Vrbo. 90% of top listings include 40 or more amenities. The more details you provide, the more often your property will show up in relevant searches. Think beyond the basics: consider what makes your property unique and ensure every feature is accurately listed.

4. Instant Booking: Capture More Guests

Speed and convenience are key for today’s travelers. 80% of top Vrbo hosts enable Instant Booking, a feature preferred by both guests and Vrbo’s algorithm. With Hostaway, you can enjoy the benefits of instant booking while maintaining control and security through automated agreements and guest screening tools.

5. Visual Storytelling Sells

High-quality photos are your property’s first impression. Listings with 30 or more professional, high-definition photos consistently attract more attention and bookings. Show off every angle — inside and out — and highlight the features that set your property apart.

6. Highlight Local Experiences

Guests aren’t just booking a place to sleep — they’re booking an experience. Use your listing to showcase nearby attractions, leisure activities, and unique outdoor amenities. The more you can paint a picture of the lifestyle your property offers, the more enticing it becomes.

7. Smart Pricing Strategies

Setting the right price is both an art and a science. Top hosts use dynamic pricing tools and market research to stay competitive and maximize revenue. Consider offering discounts for longer stays or special promotions during slower periods to keep your calendar full.

8. Encourage and Leverage Reviews

Positive reviews build trust and credibility, making your property more attractive to future guests. Proactively encourage guests to leave feedback, and use automation tools to streamline the process.

Ready to Take Your Vrbo Listings to the Next Level?

These strategies are just the beginning. At Hostaway, we empower property managers with the tools and insights needed to optimize every aspect of their vacation rental business — from channel management and automation to dynamic pricing and guest communication.

Curious how your listings stack up? Book a demo with Hostaway today and discover how our platform can help you get more bookings, automate repetitive tasks, and grow your business.

Book a Demo with Hostaway

FAQ

1. What listing details most improve Vrbo search visibility?

Clearly specify your location type (beachfront, mountain, city center), include 40+ amenities, and use 30+ professional photos to surface in filters and attract clicks.

2. Do flexible cancellation policies actually increase bookings?

Yes. 90% of leading Vrbo hosts use flexible or moderate policies, reducing friction and appealing to today’s flexibility-seeking travelers.

3. Should I enable Instant Booking?

For most hosts, yes. 80% of top Vrbo hosts use Instant Booking, which guests prefer and Vrbo favors; with Hostaway, you can pair it with automated agreements and screening for control.

4. How can I price smarter to maximize revenue?

Use dynamic pricing and market research, add discounts for longer stays, and run promotions in slower periods to keep occupancy high while protecting ADR.

5. What can I do beyond the listing basics to win more guests?

Highlight nearby attractions and outdoor amenities to sell the experience, and actively encourage reviews — ideally with automation to streamline follow-ups and increase social proof.