The vacation rental market is growing rapidly, according to reports, with a roughly 10% year-over-year vacation rental market growth rate, the industry will be close to $20 billion in 2025. Vrbo is one of the largest and most popular platforms for property owners to list their properties and reach potential guests. With an increasing number of properties being listed on the platform, it’s more important than ever for property owners to make their listings stand out to attract potential guests. In this article, we’ll provide some tips on how to make your vacation rental listing stand out on Vrbo.
High-quality photos play a crucial role in making your vacation rental listing stand out on Vrbo. A picture is worth a thousand words, and it is the first thing that potential guests see when they visit your listing. Good photos can help you attract more guests, while poor-quality photos can deter them.
To take high-quality photos of your vacation rental, it is important to keep a few key factors in mind. Firstly, make sure that the space is clean and well-lit. A bright and tidy space will look more appealing to potential guests, and good lighting will help to enhance the details of the space. Secondly, use a wide-angle lens to capture the full scope of each room. This will give potential guests a better sense of the space and how it can accommodate their needs.
In addition to taking photos of the interior of your rental, be sure to also take photos of the exterior, including any outdoor spaces, common spaces, and any surrounding views. These photos will give potential guests a sense of the location and what they can expect from their vacation.
It is also important to take photos that showcase the unique features and amenities of your vacation rental. If your rental has a hot tub, fire pit, or any other special features, be sure to take high-quality photos of these items. This will help to distinguish your listing from others and entice potential guests to choose your rental.
Providing accurate and detailed descriptions of your vacation rental property is crucial to making your listing stand out on VRBO. The description should accurately and succinctly describe the property, its amenities, location, and other important details that potential guests may want to know. A well-written title and detailed description will not only help to attract more guests, but it will also help to reduce the number of questions and inquiries you receive, saving you time and improving the guest experience.
It's important to include key details such as the number of bedrooms and bathrooms, the size of the property, and the type of beds and linens available. If your property has unique features or amenities, be sure to highlight them in the description, as these can be major selling points for potential guests. Additionally, be sure to include information about the surrounding area and local attractions, as well as details about parking, transportation options, and any rules or restrictions.
Many travelers have specific needs and preferences when it comes to amenities, so being clear and upfront about what your property offers can be a major selling point.
Some of the most popular amenities include Wi-Fi, air conditioning, a fully equipped kitchen, a washer and dryer, and access to a pool or hot tub. If your property offers unique amenities, such as a private beach, hot tub, fireplace, private pool, or a rooftop terrace, be sure to mention these in your listing description and include photos to showcase them.
It's also important to be clear about what is included in your rental. For example, if you provide linens and towels, be sure to mention this in your listing. If you offer additional services, such as airport transportation or a daily cleaning service, these can also be highlighted as key amenities that can set your property apart from others.
It is important to remember that amenities can vary by location and culture, so be sure to research which amenities are most important to travelers in your area. By highlighting key amenities and being clear about what your property offers, you can make your listing stand out on Vrbo and attract more guests.
Pricing your property correctly is critical to making it stand out on Vrbo. Pricing your vacation rental correctly can help you attract more bookings, increase your revenue, and compete with other listings on the platform. To price your property correctly, you should research similar properties in your area to understand the market rate, consider the time of year and demand, and factor in the costs of operating and maintaining your property. It's also important to be flexible and adjust your prices as needed based on changes in demand and market conditions. By taking the time to price your property correctly, you can help ensure its success on Vrbo.
There are several tools that can help you get your pricing right on Vrbo:
Here are a few examples of dynamic pricing software that are popular in the vacation rental industry:
Location is indeed a critical factor in the success of a vacation rental listing on VRBO. Properties in popular tourist destinations, near attractions, and with good access to public transportation tend to perform well on the platform. On the other hand, properties located in remote or less accessible areas may struggle to attract guests.
Providing detailed information about the local area can help make your vacation rental listing stand out on Vrbo. This information can include popular tourist attractions, local restaurants, shops, and other amenities that potential renters might be interested in. Additionally, including maps and directions to your property and popular sites close to it can make it easier for potential renters to find your property and plan their trip. By highlighting the unique features of your property's location, you can differentiate your listing from others and make it more appealing to guests.
Reviews and ratings can have a significant impact on the success of your listing because they provide potential renters with valuable insight into what it is like to stay at your property. Positive reviews and high ratings can help to build trust and credibility with potential renters, making them more likely to choose your property over others. On the other hand, negative reviews or low ratings can discourage potential renters from considering your property, making it more difficult to attract bookings. As such, it is important to take reviews and ratings seriously and to take steps to encourage guests to leave positive feedback, such as providing a clean, well-maintained property and offering excellent customer service.
Responding promptly and professionally to inquiries and questions from potential renters can help build trust and establish a positive relationship. This can increase the chances of a rental booking, and positive reviews from satisfied guests can further boost the success of your listing. On the other hand, slow response times and poor communication can lower the interest in your property and reduce the chances of bookings. To make your property stand out on Vrbo, it's important to be accessible and responsive to potential renters in a timely manner.
There are several tools that can help you respond promptly to potential Vrbo guests:
By using these tools, you can ensure that you are always available to answer questions and provide information about your property, helping to make your Vrbo listing stand out and attract more bookings.
By adding a personal touch, you can make your vacation rental listing feel more authentic and approachable, which can help increase the appeal of your property to potential renters. This can include writing a welcoming message that sets the tone for the rental experience, sharing information about the local area, or including personal anecdotes or experiences about the property. Personalizing your listing will not only help it stand out on Vrbo but also help potential renters feel more connected to the property, increasing the likelihood of them choosing to rent from you.
Here are some examples of how to add a personal touch to your VRBO listing:
In addition to utilizing high-quality photos and descriptions, highlighting key amenities, and pricing your property correctly, taking advantage of the features offered by Vrbo can help make your vacation rental listing stand out. Virtual tours, booking tools, and marketing tools are just a few of the features offered by the platform that can help increase visibility and interest in your property. By making use of all the tools available to you, you can maximize your chances of attracting potential renters and making your property stand out on Vrbo.
Vrbo offers several tools for property owners to optimize their listings and improve visibility to potential renters. Some of these tools include:
Keeping your content up-to-date and relevant on Vrbo is vital to making it appealing to potential renters. This includes updating your photos, descriptions, prices, and availability. It's also important to respond to any questions or inquiries in a timely manner, as well as to keep track of the performance of your listing and make changes as needed. Staying active on the platform and making updates to your listing can help increase visibility and attract more potential renters. Additionally, keeping your listing up-to-date can also help establish trust and credibility with potential renters, which can lead to more bookings and positive reviews.
Making your vacation rental stand out on Vrbo requires a combination of factors, including high-quality photos, accurate and detailed descriptions, highlighting key amenities, correct pricing, location information, and responding promptly to inquiries. Personalizing your listing, taking advantage of the platform's features, and regularly updating your listing can also help increase visibility and attract potential renters. With these tips in mind, property owners can maximize their chances of success on Vrbo and increase bookings for their rental property.