Every host dreams of becoming an Airbnb Superhost hoping to reap the awards and benefits that come with it. They are seen as the best of the best and an admirable example of how to deliver top-notch experiences and the best possible stays for guests.
To learn more about everything you need to know about Airbnb Superhost status, the article will guide you through:
An Airbnb Superhost is someone deemed an experienced host, providing top-notch guest experiences for their guests. However, any host who meets the set of criteria will automatically be awarded a Superhost badge as a form of recognition.
Every three months, Airbnb assesses your performance highlighting dedicated hosts in providing outstanding hospitality. If you can maintain your extraordinary track record, you get to keep your Superhost badge. If you fall short on the requirements, you have a good chance of losing your super host status, meaning losing your Superhost benefits.
Airbnb has set up a system that evaluates certain criteria to be eligible to join the program. All Superhosts are required to pass the steps below before being rewarded with a recognizable badge.
Step 1: Hosts have completed at least 10 trips or 3 reservations that total at least 100 nights Step 2: Hosts maintain a 90% response rate or higher Step 3: Hosts make no cancellations or maintain a 1% cancellation rate or lower Step 4: Hosts maintain an overall rating of 4.8 or higher
To qualify for an Airbnb Superhost title, you must meet the criteria above. Every three months, Airbnb performs assessments and notifies the end of each assessment period, if you still meet the standards for a Superhost status.
Moreover, you can track your progress via the Superhost section of your Airbnb dashboard showing activities over the past year.
Superhost not only means you’ll be rewarded with a recognition badge on your profile but you’ll also receive a variety of benefits, as follows:
The benefit of being an Airbnb Superhost is that it improves the visibility of your listings where guests have the option of filtering to ‘Superhost only’ when looking at a property as they would prefer staying with recognized hosts.
Apart from that, being a Superhost, you are more likely featured in the Airbnb newsletter and curated lists on the Airbnb website creating opportunities for users to view your listings which potentially increase your chances of getting bookings.
All Superhosts have a badge on their profile that allows guests to distinguish you from all the other hosts in your area; making you stand out and grab the attention of guests. As a result, having a competitive edge over other hosts.
Airbnb guests recognize that Superhosts provide top-notch services and have lots of experience hosting on Airbnb which helps to encourage trust. Therefore, it is more likely guests would opt for the host with the recognizable badge.
Many Superhosts benefit from a significant increase in earnings due to the combination of increased trust and improved listing visibility.
Moreover, what’s often overlooked is that Superhosts can sometimes charge higher rates. Though, take note, this depends on your local market. Guests are likely to pay more as they expect Superhosts have a higher level of service and experience.
The perks of being an Airbnb Superhosts, you’ll be rewarded with a $100 travel coupon each year, get priority support, and a 20% higher bonus when referring other hosts to the platform. In addition, get invited to local Airbnb events.
Becoming an Airbnb Superhost is challenging and this status is not simply rewarded to just anyone. Here are a few tips that can help you increase your review ratings and increase your chance of becoming a Superhost:
Although Airbnb does not specify any requirements about a host listing photo, it’s a known fact that having a high-resolution photo grabs the attention of guests which will help gain you more bookings. Guests set expectations based on the photos shown on your listing, hence, be sure to shoot lots of good photos of your property. This also helps avoid guests leaving bad reviews.
To prevent a low review score early on during a guest’s stay, bear in mind, guest communication is vital in a host. With that said, Superhost is required to keep at least a 90% response rate that results in always responding to guests within 24 hours. Doing so shows your guests that you are vigorously trying to help fix any issues or concerns.
But of course, it is understandable especially when managing several properties, keeping track of messages can be challenging. Therefore, the best ideal solution is to automate your messages. This allows you to create customized messages and respond to a guest promptly which saves you a lot of time and ensures maintaining a remarkable response rate.
Why not go above and beyond with your guests? By automating your vacation rental, offers guests a ‘wow’ factor and a smoother experience for their check-in and stay. Just the simple things prior to guest arrival like laying out a guest welcome guidebook explaining your home’s numerous amenities or the use of Airbnb Lockbox allowing guests to self-check-in at any time of the day.
A challenging factor for hosts is maintaining a 1% cancellation rate or lower. This means that if you happen to cancel a reservation that does not fall under Airbnb’s extenuating circumstances, you’ll be required to host at least another 99 stays to qualify for Superhost status again.
With that said, it’s ideally best to work with a co-host to always respect reservations, and make sure you have a clear understanding of Airbnb’s cancellation policies and penalties for hosts.
It’s always best to encourage your Airbnb guests to leave positive reviews after their stay as Airbnb’s minimum requirement is to reach at least 80% of your guest review of the overall total stays to qualify as a Superhost. With that added, your host ratings need to be at 4.8 or higher.
A guest expects nothing less from your vacation rental than to provide exceptional service and experience meaning providing customized amenities and ensuring everything is in good working order.
Furthermore, consider hiring a professional cleaner. Doing so will ensure the property is well cleaned after a guest checks out.