Airbnb profile description is possibly the most overlooked aspect of an Airbnb listing although it can maximize and optimize the potential of your vacation rental in a great manner. Although the best of Airbnb hosts don’t take the time to write a profile, it’s such an easy and simple way to elevate all your listings.
Your Airbnb profile should be personable but also professional. Think somewhere between a dating profile and your resume; enough personal information to let guests know you’re a real person but professional enough to show you care about your property and will handle your guests in a professional manner. It should show you, take your rental property seriously and strive to provide quality accommodations.
Travelers want to be sure they can trust their hosts and when the host is “just a person,” it's harder for people to believe that they're following strict protocol when it comes to health and safety. Even superhosts would benefit from a well-written profile! In fact, a study found that Airbnb host profiles have a significant impact on perceived trustworthiness for guests.
As the global community of Airbnb hosts and property managers is growing, it is imperative to set yourself apart from your competitors. Guests want to know as much as possible about you, as a host, before they book your property. This way they can feel safe when making a reservation.
Some of the many perks of having an Airbnb profile include:
Creating a positive first impression- a complete Airbnb profile shows that you are a professional and authentic host who is serious about their business.
Attracting your preferred target audience- it tells potential guests about your interests and lifestyle. This helps to generate interest from your target guests and deter those people who you don’t want to host.
Proving that your listing isn’t a scam- With all the verifications added to your Airbnb profile, guests will feel more certain that you are a real person.
The Internet makes it possible for someone to be whomever they want. It sounds uplifting, but it actually can become a huge problem. Utilizing Airbnb’s verification system is an excellent way to provide a layer of confidence to your Airbnb host profile. This extra protection goes a long way in making your guests feel at ease. You can verify your profile in 3 simple steps.
Step 1: Go to your account settings in your Profile and find the Identity Verification option.
Step 2: Click the Get the Badge button to add your verifications.
Step 3: Once you have sent the required information to Airbnb, you will get the identity verification badge displayed in your public profile.
To confirm your identity, you can:
Verifying your Airbnb account will help add extra credibility and trust to your listing. This can help you stand out from other listings that don’t feature any verifications. The data shows that guests are more likely to book stays with hosts who have their profiles verified by Airbnb.
Besides reviews, potential guests only have your bio information to learn about you as an Airbnb host. This is a critical aspect of your Airbnb host profile; make it shine! Be creative, welcoming, open, and most importantly, be yourself. After all, your Airbnb listings are an extension of you, so taking time with your bio will be quite the benefit in the long run.
Here are some good Airbnb profile description examples:
Your Airbnb host profile is the first impression that your guests will have of you and your listings. Make sure it’s a good one. Take the time and make it count. If you make your Airbnb host profile look awesome, the rest will just fall into place.
Adding a good personal photo of yourself is a surefire way to build confidence in your potential guests. Make sure you upload a good picture of yourself that is in line with below criteria.
Meanwhile, adding references is particularly important when you're just starting out and you don't have any reviews yet.
It doesn't add a ton of credibility, but there's no downside to adding references. You can request a reference through email or, if you've connected your Facebook account, through Facebook.
Bonus Tip: Add verifications to your Airbnb bio
This is really a no-brainer. There is no downside in adding all three verifications: your government ID, email address and phone number. This information won't be shared with anyone, so don't worry. You can also connect social media accounts such as Facebook, LinkedIn and Google+ to ensure you are all set!
What's great about this profile?
Profile photo: picture is clear, host is smiling and the photo also shows the host engaging in something that he is passionate about. Sports and football-loving guests will immediately be able to relate. First impression of this host: friendly guy who likes sports.
Profile description: the description communicates a lot of positive things: the host is excited to be part of Airbnb and he loves meeting new people. Definitely the type of person that I would want to stay with. He also shares his favorite travel destinations.
What could be improved?
References: This host hasn't added any references. It's not a huge deal, but it only takes a few minutes to request some so there is no reason not to.
Profile description: It wouldn't hurt to share a bit more, where the host grew up and what his occupation is for example. The more you share about yourself, the better the chance that the guest can relate.
People who use Airbnb not only like the authentic experience of a local host, but they’re also putting their trust in someone they don’t know. Creating a great Airbnb profile is an important step in getting people to feel like they know, like, and trust you. It doesn’t take much time to create a great Airbnb profile. Although it’s certainly not the most important part of your Airbnb listing, I believe it definitely pays off to spend an hour or so on it. One extra booking will be worth the time!