Over the past few years, Airbnb has significantly grown and evolved to offer travelers a number of accommodation options such as Hotels, B&B’s, Serviced Apartments and Hostels, etc. Considering also the growing customer needs and demands, it is safe to say that guests prefer to explore and experience properties that offer local culture and events, hospitality, personal touches, trendy interior/exterior designs, and a property that tells a story. This is probably why Boutique Hotels have become increasingly popular as of late.
By listing your boutique hotel on Airbnb, it opens doors to a new market segment creating a win-win for all parties involved. Now before taking a step further, here are some topics that will be discussed in this article:
Here are some outline tips that will help you get started:
Airbnb has strict guidelines on properties allowed to appear on their listing. Here are some of the qualities required:
Keep in mind, Airbnb triumphs on distinctive guests’ experiences by meeting the standards for hotels and unique spaces along with basic requirements for hosts. In achieving guests’ expectations, things for consideration are:
If this sounds like your boutique hotel, then listing on Airbnb is a great fit for you!
Ready to list your boutique hotel? If so, creating a listing is easy though do take the time thoroughly, making sure you don’t miss any details during the listing process. Just so you know, the listing may take up to 72 hours to appear after publishing your listing.
Airbnb’s unique feature is the ability to create separate listings for each space available. By doing so, each room will be given its own calendar and listing page reflecting the number of beds, amenities, and shared common spaces. Along with that, you are enabled to offer prospective guests discounts for multiple bookings using the platform feature ‘special offers’.
Airbnb listings offer flexibility with the potential to increase booking revenues. Below are some of the key advantages:
After a confirmed booking, Airbnb hosts allow you to communicate directly with the guests’ valuable opportunities. Having that direct communication enables you to inquire about the guest’s preferences and needs before arrival, helping to improve their overall stay or experience. Additionally, this also allows you to collect guests’ pre-stay data on room upgrades, personalized tours, and additional services that can be recommended. This strategy is proven highly advantageous.
Unlike Online Travel Agency (OTAs), Airbnb gives a lower commission, with a service fee between 3-5% depending on the cancelation policy that the host chooses. Apart from that, the host can additionally charge guests a separate cleaning fee from their daily rate. During the search, this allows for the daily rate to be competitive and attractive.
However, take note that Airbnb charges guests with a service fee ranging from 5-15% depending on:
Bear in mind that in certain areas, Airbnb charges VAT that may also bring the guest service fee to more than 15% of the subtotal. Though fees are not known to the guest till he/she makes a reservation, included in the total price charged.
Listing a Boutique Hotel on Airbnb allows you to reach a new demographic that didn’t think of considering booking, thus with that in mind, persuades travelers who prefer peer-to-peer accommodation to reconsider their point of view.
When creating a listing, Airbnb created different levels of cancellation policies that a host prefers. Below are:
Keep in mind, Airbnb service fee is non-refundable. This helps guests to limit their booking on multiple rooms and last-minute cancellations.
Airbnb is committed to working with hospitality businesses, offering guests the best experience, with its partnership with Hostway; the leading all-in-one vacation rental management software. Airbnb offers an opportunity for boutique hotels and B&B’s to have real-time connections, sending room rates between their Property Management System (PMS) and Airbnb via the Hostaway channel manager.
Hence, Hostaway should be your vacation rental software of choice; especially for offering boutique hotel features on Airbnb such as:
Besides that, the other reasons for listing a boutique hotel on Airbnb are:
Not to mention, the innovative technology solution makes it easy to reach millions of guests while providing unforgettable experiences.