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Is Winchester, UK, a Good Place to Invest in a Holiday Home?

Is Winchester, UK, a Good Place to Invest in a Holiday Home?

Winchester, a city in Hampshire, is located on the edge of the South Downs National Park. The Sunday Times listed Winchester as one of the best places to live in 2021. With its beautiful architecture, historical landmarks, and cultural heritage, Winchester, a city with a population of about 45,000, is one of the most beautiful places in southern England.

As a result of its dynamic and robust economy, Winchester offers opportunities for residents to enjoy high living standards, and for investors to reap the rewards of a lucrative market, especially in the vacation rental industry.

Here's a look at the vacation rental market in Winchester as well as the best neighborhoods to invest in holiday rentals.

Winchester: A Bit of History

In medieval times, Winchester was the capital of Britain. As the capital of the Kingdom of Wessex, Winchester was originally a Celtic and Roman settlement. Winchester was an important religious and political centre during the Middle Ages, and it was the site of the coronations of several English kings, including Alfred the Great and William the Conqueror.

Among Winchester's most famous landmarks is Winchester Cathedral, a beautiful example of medieval Gothic architecture, the Winchester Great Hall, home to King Arthur's Round Table, and Wolvesey Castle, the ruins of an old bishop's palace.

Airbnb Market Demand in Winchester

In 2022, "Which?" magazine named Winchester the best city staycation destination, beating Oxford, Harrogate, and Chester.

Today, Winchester is a thriving city with a vibrant arts and culture scene, numerous museums and galleries, and a wide range of shops, restaurants, and entertainment options. It is also home to the University of Winchester, a highly-regarded institution known for its strong academic programs and supportive community.

According to AirDNA, Winchester has an impressive rental demand ranking of 74/100, with 3,471 active rentals (76% of which are entire homes).

Average Daily Rate - £128 Occupancy Rate - 65% Revenue Potential - £1,832

With 80% of all rentals listed on Airbnb, it is evident that this booking channel dominates the rental market in Winchester UK.

Property Prices in Winchester UK

According to Zoopla, The average amount paid by Winchester homeowners as of October 2022 stands at £605,688.

Detached House Prices in Winchester– £929,264

Semi-Detached House Prices in Winchester- £492,147

Terraced House Prices in Winchester- £574,464

Flat Prices in Winchester- £313,816

If you are thinking of renting a property in Winchester, the average amount you can expect to pay will be around £1,355/month, according to home.co.uk.

Tourism in Winchester: What Attracts Visitors?

The city of Winchester is a popular tourist destination, with a number of vacation hot spots nearby. According to a survey by "Which" Magazine, this charming city attracts several thousand tourists each year, and its accommodation and cultural sights were rated 4/5 by the consumer magazine. There were also three stars awarded for food and drink, shopping, lack of crowds, value for money, and getting around in Winchester.

Over the last year, Winchester has seen a significant increase in tourist interest, with website activity on Visitwinchester.co.uk up more than 200% compared to April-June 2020, and over 30% more than last year. In addition, Winchester retailers are reporting an increase of 20% in foot traffic compared to the same period in 2022.

Winchester City Attractions

Among the city’s beautiful architecture and historic treasures, Winchester Cathedral is one of the city's most popular attractions drawing many tourists into this charming city. Located in the heart of Winchester are the Great Hall and the Round Table of King Arthur, a legendary artifact dating back to the 13th century. Another popular tourist destination, Wolvesey Castle, offers a glimpse into the city's rich past. This ruinous bishop's palace is a popular destination for history buffs and architecture enthusiasts.

A heritage railway line, the Watercress Line, runs from Alresford to Alton and offers a unique way to explore the countryside. Tourists can also see flour being milled in a working watermill at Winchester City Mill. Located just outside Winchester, the South Downs National Park is an area of stunning natural beauty that provides many opportunities for hiking, cycling, and other outdoor activities. Families and animal enthusiasts can enjoy the Marwell Zoo, where there are many animals including giraffes, tigers, and penguins.

Winchester is also known for its great pubs and restaurants, serving everything from traditional English food to international cuisine, as well as craft beers and fine wines.

Winchester Holiday Home Neighbourhoods to Consider

With a rich history and plenty of attractions, Winchester is a great spot to start an Airbnb.

Here are some of the best neighborhoods to list a vacation rental property in Winchester.

St. Cross

Located just south of the city centre, St. Cross is a historic neighbourhood that offers a peaceful and picturesque setting. It is home to the beautiful St. Cross Hospital and several charming pubs and restaurants and is within easy walking distance of the city centre.

The picturesque houses in St. Cross make it one of Winchester's most affiliated areas. It is not unusual to see a traditional Tudor house next to a sleek contemporary house in this area. In addition to its peaceful water meadows, this area also offers a scenic walk into town. There are also some highly-rated local pubs in St. Cross, including the Bell Inn, Wykeham Arms, and the Green Man.

The average price of a home here ranges from £600,000 to £1,000,000

Kings Worthy

Kings Worthy is a village located approximately 3 miles northeast of Winchester, a historic city in the county of Hampshire, England. The village has a population of around 4,500 people and is known for its scenic countryside and historic buildings. This small village consists mostly of semi-detached homes followed by detached ones, although terraced homes and flats are also available.

The average price of a home here ranges from £300,000 and £600,000.


Hyde is a suburb located in the northwest of Winchester. It is situated approximately 2 miles from the city centre and has a population of around 10,000 people. The suburb is largely residential, with a mix of housing types ranging from traditional terraced houses to modern apartments. There are also several green spaces in the area, including Hyde Abbey Gardens and the Itchen Valley Country Park, which offer opportunities for outdoor recreation and relaxation.

In Hyde, you'll find a quiet, green neighbourhood with plenty of green space, and the beautiful Water Meadows and the River Itchen are just a short walk away.

The average price of a home here costs £445,400.


This is one of the most popular residential areas in the city. It's a vibrant and busy neighbourhood with lots of shops, cafes, and restaurants, and it's well-connected to the rest of the city.

In Fulflood, you'll find spacious terraced properties that aren't overcrowded. It is close to the train station, making it an ideal location for commuters.

The average cost of a home in Fulflood is around £500,000.


Located east of the city centre, Winnall is a multicultural, diverse neighbourhood. The South Downs National Park is also very close by and is easy to reach.

The suburb is predominantly residential, with a mix of housing types including Victorian terraces, modern flats, and post-war housing estates. There are several green spaces in the area, including Winnall Moors Nature Reserve and North Walls Recreation Ground, which provide opportunities for outdoor activities and relaxation.

It has several large supermarkets and shopping centres, as well as great bus and train connections to the rest of the city.

The average cost of a home in Winall ranges between £300,000 and £450,000

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