Best Vacation Rental Website Builders 2022

Best Vacation Rental Website Builders 2022

A website can be one of the most valuable marketing assets in your vacation rental business. And the good news is that you can create a direct booking website in just a few clicks. As the vacation rental market becomes more and more competitive, having your own vacation rental booking website is an excellent way for your properties to stand out online. A direct booking website can also increase your profit margins (by removing booking fees from the equation), and give you independence from OTAs like Airbnb and VRBO.

Fortunately, it’s never been easier to create a website for your vacation rental. The trick is to find a good website builder with great pricing, features to help you find the one that matches your needs, budget, and style.

There are several different ways to build a direct booking website, so let’s explore the information and examples to help you decide which option is best for you.

An Introduction to Vacation Rental Website Builders

In addition to the popular website builders (like Squarespace, Wix, Weebly, WordPress, etc.), there is now an increasing number of vacation rental website builders to meet the demand of this growing industry. They’re built specifically for property rentals, and they come packaged with other features designed to help you manage your short-term rental business.

What should you think of when choosing a Vacation Rental Website Builder?

Using a vacation rental website builder is the easiest way to create a direct booking website, science direct booking is built right into the website (along with other vacation rental management features).

Here are a few things to keep in mind when choosing a website builder.

Additional vacation rental features

All of these website builders are actually just one feature in a larger property management system. You’ll want to look into their other features like channel management, automation, and others you might be interested in.

Value for the price

The platforms here have a wide range of price points. Given that the website builder is just one of several features in these vacation rental management software platforms, it’s important to keep in mind what else you’re getting for the price.

Ability to customize your website

How many templates do they have and how customizable are they? Can you change fonts and colors? Can you create additional pages?

Design aesthetic

What do their websites look like? Depending on your priorities, this may be more or less important to you.

Top Vacation Rental Website Builders

Now let’s take a closer look at some of the best Vacation Rental Website Builders in the market.

1. Lodgify

Lodgify is one of the most popular vacation rental website builders on the market today. They are trying to establish themselves as the “Shopify for vacation rentals.” Their strength is in their backend features, and not in their web design or blogging features. That said, you can find many examples of well designed Lodgify websites on the web.

If you are looking for a basic website builder with a ton of automation features and integrations that will make your life easier, Lodgify is one of the best options available.

Lodgify Pros

Built-in booking engine and channel manager Tons of integrations and automation features

Lodgify Cons

Limited number of well designed website templates (Update: Lodgify recently updated their templates and have some great options) Relatively expensive, but still a good value for what’s included

We think you should check out Lodgify if:

  • You want to take direct bookings
  • You are a property manager or owner of multiple properties
  • You want a central hub (channel manager) where you can easily manage pricing and property details across all your listing sites

You like the design of their website templates

2. OwnerRez

OwnerReservations or OwnerRez is quietly growing a very committed user base because of their robust feature set, low price, and responsive customer service. Even more so than with Lodgify, their strength is in their backend features, and not in their web design. The website builder is quite basic, giving you a very simple (but clean and attractive) website.

OwnerRez Pros

  • Tons of automation features
  • Excellent customer service
  • Affordable price for the value, and only pay for the features you want
  • Quickbooks integration

OwnerRez Cons

  • Limited website builder features
  • Bit of a learning curve to get set up

OwnerRez might be perfect for you if:

  • You are a property manager who makes commission payouts to property owners – (check out the Property Management feature)
  • You want to automate a lot of your booking processes
  • You are fine with a simple website template

3. Your Porter App

Your Porter App is a more affordable alternative to Lodgify. It comes with all the basic features you’d expect from a vacation rental management platform and has an easy-to-setup ‘Single-Click Website‘ feature (you can try this out without even creating an account). Their template is basic but professional, and you can change the fonts and colors, and create additional pages.

4. Tokeet

Tokeet is another affordable alternative to Lodgify. It comes with multiple template options, and the ability to add pages and customize your design (you can even add custom CSS and JS).

5. Uplisting

Uplisting is a premium, comprehensive vacation rental management software. It’s our top pick on our list of the best vacation rental channel managers. Their product is robust and reliable, and their customer support is excellent.

The Uplisting website builder is very basic. There’s only 1 template, and no ability to customize it or add additional pages. However, the design of their booking website template. It’s modern, clean, and designed to get guests to book!

Pro Tip: If you want to use Uplisting, but you also want to be able to customize your website, one option is to link to your booking website from an external website (like Squarespace).

Other Popular Website Builders


If you haven’t really loved any of the templates you’ve seen so far, then you might be interested in Squarespace. Squarespace is known for their beautiful design, and they have a Real Estate & Properties template category, with several good options for vacation rental websites.

If you want the Squarespace aesthetic, but with more booking features, there are multiple ways you can do this. You can use Hostaway’s embed widget, or you can add a “Book Now” button that links to any other direct booking software. This could be Hostaway, Uplisting, or any other booking software you choose.

Squarespace Pros

  • Beautiful website template designs
  • Easy to use

Squarespace Cons

  • Requires third-party software to take direct bookings
  • No built-in channel manager

Squarespace is probably the best fit for you if:

  • You aren’t planning to take direct bookings (or you are planning to handle it with a separate vacation rental software)
  • You like the look of Squarespace website templates


Wix has exploded in popularity in recent years. They have a ton of templates, and features that can be added to make virtually any kind of website you can think of. For vacation rental owners and property managers, they have a range of “travel & tourism” related website templates that are perfect for showing off your properties and integrating a booking calendar.

Wix Pros


  • Requires some set up to take direct bookings
  • No built-in channel manager

You should check out Wix if:

  • You either have only a few properties to manage, you plan to integrate with another vacation rental software for direct bookings, or you aren’t planning to take direct bookings.
  • Wix also has a channel manager, designed primarily for hotels, called Wix Hotels
  • You’ve found a website template that you like


Last, but certainly not least, is WordPress. By some estimates, WordPress powers over 30% of the internet. It’s open source software, free to use, and has an incredibly large base of users and developers working to make it better all the time.

To set up a WordPress site for your vacation rental business, you need

  • a hosting subscription (like SiteGround – somewhere your website can “live”)
  • a vacation rental WordPress theme
  • a direct booking WordPress plugin

Check out this post on the best WordPress vacation rental themes and plugins.

WordPress Pros

  • Almost limitless options to customize your website
  • Tons of plugins and themes to choose from
  • Can be very inexpensive, depending on your hosting, theme, and plugins

WordPress Cons

  • Requires technical know-how and setup work

We recommend WordPress if:

You are willing to do some research and learning to set up your site (or you plan to hire someone to build a custom website for you) You want to truly “own” your website and be able to customize it with no limits

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