Smartness

Smartness is a unified platform that helps independent hotels, B&Bs, and vacation rentals grow through intelligent automation. By connecting dynamic pricing, email marketing, and guest communication, Smartness simplifies operations and drives profitability. Its solutions include Smartpricing, for AI-powered dynamic pricing and revenue management; Smartconnect, for automated marketing and direct booking communication; and Smartchat, for instant, personalized responses to guest messages across multiple channels. Hospitality professionals use Smartness to achieve measurable results: boost revenue by up to +30% with effective dynamic pricing, reduce OTA dependence, increase direct bookings, and automate routine processes to save valuable time—all while enhancing guest experience and loyalty. Smartpricing - AI-powered dynamic pricing - Automatic price optimization - Multi-variable forecasting - Event and seasonality impact detection - Competitor and market analysis - Price transparency - Customizable strategy parameters - Minimum stay management - Rate modifiers and limits - Automatic synchronization with PMS and channel managers - Pricing projection up to 500 days - Mobile access - Customizable strategy aggressiveness - Performance dashboard and KPI comparison - Multi-property management - Historical and real-time data analysis - Advanced configuration (day of week, drop & pickup, starting prices) Smartconnect - Automatic guest data import from PMS - AI-powered audience segmentation - Behavioral, loyalty, and geographic segmentation - Channel-based segmentation - Automated newsletters and WhatsApp campaigns - AI-suggested content - Pre-arrival and in-stay communications - Automated upselling and cross-selling - Marketplace for extras and experiences - External vendor integrations - Built-in payments - Discount code campaigns - Personalized tone of voice - Drag-and-drop WYSIWYG editor - Low-occupancy recovery campaigns (for Smartpricing users) - Analytics and performance reporting - Visit and sales tracking - GDPR-compliant data management - Multilingual templates - Automation setup Smartchat - Unified inbox for WhatsApp, Booking.com, Airbnb, and email - Multi-user access - AI chatbot handling up to 70% of guest queries - Automatic knowledge base import - Real-time translation (95+ languages) - Customizable tone of voice - Confidence-level control - Mobile app access - New conversation creation from any channel - Automatic escalation to staff - PMS and CRM integration - Real-time notifications for intervention