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How and Why to List your Airbnb on Google My Business

How and Why to List your Airbnb on Google My Business

Would you like free online exposure for your property? We've got you covered!

GMB - A powerful tool for your property!

Known as Google My Business, this free service lets you advertise your property on Google Search and Maps. You can see and communicate with your customers, edit your profile, and monitor how customers interact with your business.

Google displays business listings Google Search and Google Maps, as well as third-party websites and apps to offer users the most comprehensive and up-to-date information on places.

Why List your Property on GMB?

A Virtual Business Card

Google My Business allows you to quickly give your potential clientele all the information regarding your property. By claiming your Business Profile on Google, you can have your Property address, web address, phone number, and business hours shown to customers who search for you online.

Pro Tip: 1 in 3 people conduct a search on their smartphone before making a choice & 97% of consumers check a company’s online presence before deciding to visit them.

Discover Valuable Insights

Google My Business lets property managers rank higher in organic search results. This ultimately drives increased organic traffic to your website, increases your property bookings, and exposure on Google.

Business owners can analyze customer engagement data from their GMB listing through the GMB Insights panel. As such,

  • Number of people who viewed your listing
  • How and where your listings are found by customers
  • What do your customers do when they view your listing
  • Other interactions your GMB listing might have with customers

Reach More Customers

If you’re an Airbnb Property manager a commercial listing is a must-have for every property in your portfolio! Update your profile with fresh photographs, special offers, and promotions. This way customers can discover everything they need directly from their web browser.

Pro Tip: Businesses with more than 100 images get 520% more calls than the average business with just one Photo! Also, 35% more click-throughs to their websites than businesses without photos!

It is a free, easy-to-use online service designed to enhance your visibility online and promote your website. An absence of a GMB profile could mean missed opportunities for your business.

Great, let’s have a look and get started!

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A Guide to listing on Google My Business

Now that you've decided to take control of your company's online presence, you need an idea of where to start. Let's get to work!

Step 1 – Sign Up!

Visit google.com/business

You will need to create a Google Account for your business if this is your first time on the platform. It is extremely important for you to use an email address that is clearly related to the business you are creating a profile for.

Once you've signed in, fill out the information about your business that Google requests as accurately as you can. The more precise and specific, the better.

  • Name of your business
  • Business address or management office’s address
  • Business category/industry
    • Pro Tip: Picking 'Property Management Company' is crucial when choosing the category
  • Enter your personal contact information and your business's website URL

Step 2. Verify Your Property

Once you have set up your listing, Google will need to verify it.

A postcard will be mailed to you with a verification code. Google is then able to verify that the address you have provided exists and that you receive mail there.

Once you receive that code and enter it into the system, the profile will be verified and published. Postal verification may take up to 10-14 days

Step 3. Manage Your Listing

You are now validated and all set to go! Upon verification, your business will appear on the Google local results. Proceed to update and complete your business listing:

  1. Description of your property

Pro Tip: Accuracy is Essential! Use this area to represent a complete listing description with the most essential information for your guests that represents those valuable keywords you want to be found for!

  1. Professional photographs or video

Pro Tip: Focus and lighting are essential. The image should represent the reality of the property. Your video should be a 30-second virtual tour of the property, short and precise.

  1. Business Hours (or hours you can be reached)

Utilizing these powerful tools will increase traffic to your website and generate real interest in your property.

Step 4. Once you're on the map…

There are a few things you can do to enhance your map pack rankings in Google Search (if) you are successful in getting included in Google Map Pack:

  1. Encourage guests to leave reviews on your Google My Business page. set up a “one-click” review link.
  2. Establish your business information on other websites (citations) providing local SEO information.
  3. Your website should include a link to your Google My Business listing

Utilizing Google My Business is all about increasing visibility, boosting direct bookings, and gaining credibility. A GMB profile can help with your wider SEO strategy. A verified and optimized Google My Business profile stands a greater chance of being in the top search results of local businesses and it can also contribute to your overall website rank.

Final Word on Listing your Airbnb on Google My Business

Lastly, you should know that with Google's newly introduced features, you can post brief status updates of your business to your GMB listing. As with social media posts, these updates appear alongside some search results for your business.

These instructions above will guide you to finding your business listed among highly coveted Google My Business listings when travelers are looking for a place to stay in your locality.

Ready to find out how Hostaway can transform your business?

Hostaway is proud to support thousands of Property Managers and Airbnb Hosts Around the world. We take pride in being Top Ranked in Vacation Rental Software Review Sites: Capterra, G2, Software Advice, Trust Pilot, to name just a few! Check out our reviews and read the Hostaway Case Studies from real successful and growing Short-Term Rental Managers!